Target Audience Focus group

The focus group:

For my focus group I used three people in which I explained to them the run through about my programme and about the shots, the stories and structure involved. They put across there ideas by the writing them down on a paper which had questions on. Also the focus group involved the ages of 16-18 , which are in my target audience and also the people in the focus group was 2 boy's and 1 girl. The things that they liked about my product which was the title being called F27 news which they liked and it was a catchy title, they also said that they liked the fact in the main story that there was reporters on location and also the use of Vox pops.

Some more things they liked was the wide shot of each location that sets the scene and the use of voice overs. Finally more things liked was the use of the stories involved in the leisure centre, animals in Clissold park and drinking age limit.

Also the things in which they thought I should add to my ideas was they thought I should have shots of people chewing gum in the chewing gum clean up story.Also have interviews as well as vox-pops. They also think that I should show shots from Stoke Newington of the new clean floors and outside play ground floors. Also give statistics for the drinking story, for example giving bar charts showing binge drinking going up.They also

said I should give an interview with someone involving the story of the Clissold farm and saying that the shocked by the arrival of the tigers. Another thing is a person said I should add a shot of some one feeling sick for the food poisioning story.
Finally I Identified 3 key features that my programme must have is the vox pops of the residents and students talking about there opinions on the drinking age limit.
Also the second thing I should have is have establishing shots for each headline involved.
The third thing I should have is the clissold park farm story and the drinking age limit as the main story.

Also the three key things I intend to add to my ideas is adding statistics involving binge drinking and its effects and also bar charts to illustrate some of the statistics.

Another thing I will add to my product is a shot of some one chewing gum for the chewing gum clean up.

Also I will add a shot of people feeling sick for the food poisioning story.

This is an a this is extract of the focus group filmed for 3 mins showing some feedback from the focus group with me explaining the run through of my programme: